Closer With Vera Bradley Handbags

Posted by admin On June - 5 - 2008

vera bradley handbag Do you ever heard about Vera Bradley? If you are very concern of fashion’s style, I think the above name remind you with the one of the biggest success stories bag within the past 20 years. But do you know the background of this company arises?

The company began with two neighbours, Patricia Miller and Barbara Bradley. Both of them were crafty and shared the same interest in fashion. The idea came when they went on holiday together, they had been looking at the range of several women wore luggage. They all seemed very boxy and masculine. And then they thought of designing quilted luggage. It’s came from a simple things. With the name of the mother Barbara, Vera and $ 500.00 in start up money, these two women began designing quilted bags.

The rest is history and the company has grown and is well known throughout the world. A well written business plan has been their guide to success and in only 3 years sales reached 1 million! The peak of Vera Bradley Designs in 1987, when Ms. Miller and Bradley won the “Entrepreneur of the Year.”

Today these 2 talented ladies employee about 75 people and have 800 products at its plant in Ft. Wayne, Indiana. The product line is very soft and frilly, lace and styles are added to give all its products a very feminine touch. Its growth for the new line of Vera Bradley ranging from finding deals in fabric to discover seamstresses to meet their high standards.

All their designs have a unique style and are made with the best products and materials. The product line is marketed worldwide. vera bradley handbag

The Classic bags of cotton with a style that hobo feature slip pockets and the pockets smaller. It comes in a classic black.

The Piccadilly Plum Tote is very popular. It is designed with special pockets for a cell phone and other small items.

Margie is another famous and well-known purse. The bag is sweet and delicate. It is accented with gold and is lined with elegance.

Lilly is a microfiber handbag which is a smaller version of the traditional hobo bag. It is accented in gold hardware.

Lisa is the epitome of femininity. It has a tailored, Ruffles yoke with a pink lining. It has streaks of pink piping and has a magnetic closure.

Kelly has a crescent shape and is nice and fun. It is designed for a younger audience including teenagers and high school age girls.

The product line includes handbags, totes and other accessories including umbrellas, watches, home accessories and cosmetics cases.

To keep the company rejuvenated the company withdrew the patterns and styles. New styles and products are introduced in the spring and autumn and it has recently expanded to include crockery, bedding, accessories for the home and office.

vera bradley handbag The company has very original and unique product names such as Peacock, Pink Elephants, Botany, Espresso, Red Mesa, New Hope, Piccadilly Plum and Black Alps. Vera Bradley is very creative and diverse company that offers a very good example of how to succeed as women entrepreneurs in the Corporate americas.

Vera Bradley Designs is also a company with a conscience and is heavily into the fight against breast cancer with $ 1.2 million for the endowment of a chair at the Indiana University School of Medicine. They have since founded the Vera Bradley Research Foundation for breast cancer.

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